In a nutshell, tell us about yourself and Method
Method is a creative tech studio at the forefront of interactive content, marketing and entertainment in New Zealand. We deliver creative solutions that bring strategy, design, and tech together to create awe-inspiring experiences that engage and inspire people. I am one of the co-founders and we set up Method in 2003 as we saw a real gap in the market in NZ for interesting and compelling digital experiences. I am passionate about creating content and stories that entertain, educate and inspire while also having a clear purpose and reason for being.
Tell us about your experience with Kea Connect since reaching out in 2019
Since reaching out to Kea Connect in 2019, Kea has introduced us to:
- Sam Witters. She was great and thought we were approaching things the right way. It was just really nice to meet her and get her advice. This contact has recently come into fruition with our collaboration to create the Amo group of likeminded creative tech and production studios.
- business leaders at big name companies like Facebook and Foxtel.
- Gemma Cocker. We got along like a house on fire and had so much to talk about. I regularly touch base with Gemma and we chat about how we could both help each others’ businesses.
- Kea World Class New Zealander, William Mckegg. Founder and CEO of McKegg Entertainment Limited, which led to a further introduction to Lion Rock Ventures Co-Founder Wendie Hall. William and I continue to catch up from time to time to discuss potential partnerships and collaborations.
I’m a huge fan of the swift, bespoke and genuinely warm introductions Kea Connect made for me. I love how there are so many amazing connections around the world through Kea.
One thing founders struggle with is knowing when to invest in additional resources, vs. when to rely on what you can do yourself. During Method’s first year, what were the areas of business you allocated resources to, and what advice do you have for other founders?
While we tried to do everything ourselves and still manage a lot in house, one of the key things we did early on was get a good accountant and ensure we paid ourselves a salary. We should have connected with local agencies more for advice and assistance but we were very green going into our business and just weren’t clear what was available to us.
When you think about marketing success, what specific trends are you seeing for 2020 and beyond?
With Covid-19 I think digital has been highlighted much more than ever before and there’s been a massive shift in mindset around technology and how it can help, not only, run your business but market it and add value to what you provide your clients/customers.
What is the most important lesson you have learned during your time as a Founder?
People are the lifeblood of a good business and without the right people (both culture and skills wise) your business will suffer.