Kea Connect: Interview with Tim Alpe

Kea speaks to Tim Alpe about taking Kiwi business international and how Kea can help. 


Tim Alpe is Chief JUCYFIER (aka CEO) and co-founder of New Zealand company, JUCY Group Limited, which has branches in New Zealand, Australia and the USA.

Tim and his brother Dan co-founded JUCY in Auckland in 2001. Starting small, with only 35 vehicles, the entrepreneurial brothers have grown JUCY to be one of the biggest tourism companies in Australasia with over 3,300 vehicles and more than 300 employees. Each year 222,000 customers are ‘JUCYfied’.

Tim has over 15 years’ experience in the tourism industry and was a recipient of the 2014 Sir Peter Blake Leadership Awards, which recognised his dynamic and motivational leadership. In 2010, Tim was named EY Entrepreneur of the Year and represented New Zealand at the World Entrepreneur of the Year Awards in Monaco.