Growing Tall Poppies in the Grass Roots

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New Zealand’s economy is more than just Auckland, Wellington and Christchurch. The Minister for Economic Development Steven Joyce says in the 2014 Regional Economic Activity Report all regions make important contributions to the national economy, providing national services and infrastructure, primary products for export earnings or centres for education, research and innovation.

That’s where the World Class New Zealand Connection Service can help. The network is a pool of New Zealand’s most internationally connected people ready and willing to help local companies achieve their international aspirations. To tweak the old adage – it’s not what you know, it’s who we know.

Gerard Casey, CEO at the Eastern Bay Chamber of Commerce, sees examples of local organisations wanting to reach international markets regularly. “To get market validation sitting here in Whakatane is hard. What networks can we tap into to help us grow and expand? Everyone talks about Auckland, Wellington and Christchurch, but here we feel like we have just as much potential. For us to get our voice heard we need to be connected globally, and that’s the fit of Kea and the World Class New Zealand network.”

With the journey to achieve international growth full of questions and challenges, asking for help is extremely smart. Nothing beats a helpful discussion with a Kiwi expert who has already been there and succeeded.

Gerard first used the network to get a New York-based venture capitalist and ex BOP local to speak at an event. Earlier this year he saw Claudia Batten win the Supreme Award at the 2014 World Class New Zealand Awards. Now, thanks to the power of the network, Claudia is helping a local organic juice company with connections in the United States.

MBIE’s 2014 Regional Economic Activity Report states international connections are crucial to New Zealand’s productivity and economic growth. With over 350 leaders of industries and professions in the network, there are Kiwis and friends of New Zealand ready to talk with you when you need it, to help you with information, share insights on every subject, and give you introductions to key people in key markets.

For a nominal fee of $250 you can leverage the exceptional knowledge and expertise of the World Class New Zealand Network. Find out how the service can help you by emailing or at