A themed garden bar in the heart of the Fringe will provide a focal point for the NZ at Edinburgh 2014 season, offering the best of New Zealand’s craft beer and cider, organic soft drinks, award-winning wine and delicious coffee.
The Backyard at the Roxy bar will be constructed outside the Assembly Roxy venue and Creative New Zealand’s Cath Cardiff says the aim is to recreate the ambience of a relaxed New Zealand villa garden in the middle of summer, complete with bean bags, deck chairs and designer street art, all provided by New Zealand designers,
“With more than 200 New Zealand artists at the festivals, we thought it was a brilliant opportunity to showcase Kiwi hospitality and our boutique products alongside our cultural offering,” she said.
Backyard at the Roxy has been established as a joint project between Creative New Zealand and Assembly with support from Culture and Heritage Cultural Diplomacy International Programme and New Zealand Trade and Enterprise.
“We’re pleased to be working with other government agencies to profile New Zealand hospitality alongside a key cultural event.”
Creative New Zealand is working with New Zealand’s Ministry of Foreign Affairs and Trade and New Zealand Trade and Enterprise to connect key suppliers to the Backyard Bar, particularly those launching in the United Kingdom. Suppliers include Monteiths and Old Mout Cider (Dominion Breweries), Babich Wines, Karma Cola and Allpress Coffee.
Sam Lewis, NZTE’s Trade Commissioner in the UK, says, “We will be telling a great story about New Zealand quality and creativity by building on our showcase of performing and visual arts on display for the NZ at Edinburgh 2014 season. This unique vehicle enables us to broaden the relationship between business and art in front of a large, international audience.”
New Zealand design company, Main Reactor, has designed the concept for the bar, working with luxury bean bag makers Coast and Auckland graffiti stencil artist Flox and respected New Zealand nature photographer, Rob Suisted.