Auckland business summit is all about future global trends

Delegates from Los Angeles, Guangzhou and Auckland will be looking into the future when the second Tripartite Economic Summit takes place in May.

Auckland is the latest host after the three sister cities signed a ground-breaking Tripartite Economic Alliance in November 2014. Los Angeles held the first summit in June last year, giving the cities and companies the opportunity to share information and develop trade connections.

Auckland Tourism, Events and Economic Development (ATEED), which is organising the summit in the week beginning May 16, has organised a powerful list of speakers talking about innovation and new technological developments.

ATEED is also placing an emphasis on business matching during the two days of the business summit. Delegates are being asked to indicate their interests and objectives when they register and the organiser will match them with appropriate companies and organisations.

Before the summit begins, the delegates in Guangzhou, Los Angeles and Auckland will hold teleconferencing sessions to get to know each other and exchange information.

“We want to use the business matching to start discussions on potential collaboration projects,’’ says Brett O’Riley, ATEED chief executive. “By the time they arrive in Auckland for the summit, they may be ready to sign memorandum of understandings for research and development or even commercial ventures.’’

A lounge at the Viaduct Events Centre on the waterfront will be set aside for the business matching.

The inspirational keynote speech at the summit will be given by Dr Erez Morag, former Nike Innovation Expert and founder of Acceler8 Performance. He speaks widely around the world, inspiring business leaders, entrepreneurs and students.

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A panel of 3Blackdot co-founder Angelo Pullen, Totem and YouTube expert Steve Crombie, and Tom Cassell, who operates YouTube channel, TheSyndicateProject, will discuss “The Power of the Influencer Economy” and how social media channels are changing the way global brands market their products to consumers.

For the workshops, ATEED has selected specialist sectors where Auckland has world class expertise and ground-breaking research and development. The sectors are: Entertainment/digital, high-value foods, advanced manufacturing, smart data and urban design.

The workshops will explore high-value food megatrends including health and nutrition; cross border e-commerce; how virtual and augmented reality is changing your world; new forms of media entertainment such as apps and mobile video viewing; real-time analytics and monetisation of data; advanced automation (vehicles); and additive manufacturing (involving advanced materials and digital manufacturing).

Field Garthwaite, co-founder of Iris.TV, and Professor Xue-Feng Yuan, of the Guangzhou National Supercomputer Centre, will lead a discussion on “Industry 4.0 … Coming, Ready or Not’’ which highlights the digital revolution.

The Auckland Council’s Design Office will make a presentation on transforming cities through urban design and how different cultures play a part in that. The Design Office will also explore opportunities of collaboration with counterparts in Guangzhou and Los Angeles.

“We want this summit to be an active meeting where genuine connections are made and result in enhanced business between the three cities,’’ says O’Riley.