The New Zealand Cellar’s crowdfunding campaign has ended and they are delighted to report that the project raised £42,502.00. This is 21% over the £35,000 initially asked for, meaning the project is 121% funded.
The Kickstarter campaign was launched to find funds to open the online company’s first retail space, which reached target within five days and three hours, thanks to the backing of customers and friends in the UK as well as supporters and wineries in New Zealand. The company enjoyed huge support on Social Media and positive coverage in the UK wine trade press as well as New Zealand media. Over 10% of the referral traffic to the donating page came from Facebook and over 7% from Twitter. The round-up of press coverage can be viewed here. A short video accompanying the campaign, which included enthusiastic support from heavyweights of the wine trade and beyond in New Zealand and the UK, was viewed over 2,100 times. The average pledge was a generous £219.00
Company director Melanie Brown has been blown away by the response. “The overwhelming response we’ve received has been a testament to the strength and quality of the New Zealand wine industry. We’re so pleased to have succeeded in raising our target and we are working hard to create a space that will enable us to express the integrity of everyone who has shown us their support.”
The £35,000 asked for was the minimum needed for the company to build, design and fit its first outlet, for everything from shelves and light fittings to glasses and training. Brown has decided to spend the additional money raised on system development – synchronising the back end of the website so that it links in real time to the new shop. As orders increase and the company continues to grow at a fantastic pace, this has become a necessary and vital investment.
The new store will open mid-May at the new ‘Pop Brixton’ retail, events and office space development. The New Zealand Cellar’s space will be stocked with the company’s full range of fine New Zealand wines, seven days a week. Customers can also taste and buy any of the 12 wines served that day by the glass or bottle to enjoy at the site. The development’s late licence and event space also offer tasting and event opportunities, which Brown will extend, to NZ winemakers and wineries when they visit London.
As well as the two new and exciting projects of opening the store and streamlining the systems within a month are now underway, the team are also turning their attention to fulfilling the generous rewards offered for Kickstarter pledges. These include designing tote bags, creating a Founders Board and organising more than 20 bespoke tasting evenings around the UK.