Five of New Zealand’s most awarded and pioneering breweries have joined forces in a collaboration with the goal to bring the best of New Zealand beer to Britain during London Beer Week, 16th-22nd February.
The New Zealand Craft Beer Collective – consisting of Tuatara Brewing, Renaissance Brewing, 8 Wired Brewing, Three Boys Brewery and Yeastie Boys – reflects the innovation, diversity and quality of craft beers currently being made all across New Zealand.
“We realise there is real benefit in the collective power of our brands and the great portfolio our flagship beers create together,” said Yeastie Boys’ Stu McKinlay – the Collective’s UK spokesperson. “We’ve already worked together on many smaller projects, and achieved a great number of wins for craft beer in New Zealand, so it was a logical step for us to collaborate on accelerating growth in export markets.”
Roger Kerrison, Development Director for Renaissance, has spent several stints within the UK market during the last year. He said, “The UK craft beer scene is thriving and it has been very exciting to see it first-hand. We’re seeing an excellent response from the UK trade to our beers, with many saying they’re the best thing since diced lamb!”
Reaction from the UK on social media has been overwhelmingly positive, with trade and beer lovers eagerly anticipating the Kiwi craft arrivals. The first two containers of the Collective’s beer have sold out before landing in UK, with the London Beer Week shipment also mostly pre-sold.
You can find out more about the event here.