Senior Marketing role with international focus | Leading edge marketing campaigns
New Zealand is the ultimate destination. Tourism New Zealand’s role is to make sure that the world knows it. We do this by developing and implementing strategies to market New Zealand as a tourism destination internationally. Our purpose is to grow the value of international visitors for the benefit of the New Zealand economy. This is achieved by developing and implementing marketing, media, trade, and partnership strategies working co-operatively with our offices around the world and the travel industry.
We are seeking a Senior Marketing Communications Manager to provide marketing communications leadership within the Australian market, which is Tourism New Zealand’s largest source market.
Reporting to the General Manager Global Marketing Communications, you will not only be involved in the development of the global marketing communications strategy making up Tourism New Zealand’s 4-year marketing plan, but you’ll also translate these into your own region, ensuring the effective management and implementation of Marketing Communications activities for Australia. You’ll lead in market campaign activities including, the localisation of global creative and the development of media initiatives. Key to success will be your ability to develop strong working relationships with a range of industry stakeholders and agencies and you’ll leverage your understanding of market, consumer and media trends to identify opportunities to really make a difference.
Passionate, energetic, and talented, you’ll be a senior consumer marketer who’s digitally savvy with proven classical marketing disciplines, ideally gained from within complex matrix businesses with a global remit. You’ll be a go-getter, strategic and commercial with the ability to take a vision and actually make it happen. And being part of a lean team you won’t be afraid to get your hands dirty! With high EQ, you’ll have the ability to build relationships across a huge range of stakeholders, inspiring others along the way to be part of the journey with you.
This is a perfect career and leadership opportunity for those with an innovative approach, a results focus and track record in building extensive marketing communications capability. If you want to be engaged in leading edge marketing work and have well developed project management and delivery capability, can think strategically about marketing issues and operationalise an effective plan, then we want to hear from you!