NZ company in Shanghai

E-Commerce Multi Media Manager

NZ company in Shanghai

Creative and IT


Applications Close - End of Day: 31-12-2019

Salary:

Country:
China

Work type:
Permanent

JOB DESCRIPTION

JOB TITLE: E-COMMERCE MULTI MEDIA MARKETING MANAGER

 

电商新媒体市场运营经理

TEAM: SHANGHAI

REPORTS TO: CHINA MARKET MANAGER

DATE UPDATED: DEC 2019

 

核心工作内容:

1. 根据品牌的推广计划,制定策略性的营销推广计划和投放方案

2. 负责品牌在各个电商平台(天猫、小红书、京东)的整合营销策划、媒介资源整

合管理。制定营销节奏,对销售目标和营销活动投入产出负责。

3. 结合公司业务、用户需求、节日、热点事件等,独立撰写全案营销、事件营销、

电商活动策划等不同类型方案,进行粉丝互动,制造话题吸引目标用户实现转化

4. 负责公司各新媒体平台账号的日常内容运营和引流获客(包括但不限于微信、微

博、抖音等)

5. 对内和各相关的部门对接,创造各种合作价值。对外把握各种平台流量红利,扩

大影响力;整合各方资源,通过新媒体运营渠道,完成整体业务目标。

6. 有媒介渠道开拓能力,熟悉各类社交媒体的优势,提升粉丝活跃度,分析目标消

费群体,达到有效互动

7. 负责京东,小红书两个电商平台的日常管理和运营,提升产品品牌和销量。

8. (非阿里系电商平台的)价格管控

9. (非阿里系电商平台的)干线物流管理

10. (非阿里系电商平台的)生产计划

 

基本素质:

1. (重要)能接受多线并行的复杂工作

2. 2年电商营销经验

3. 了解各电商及新媒体平台的特性、生态、玩法,具备丰富的内容运营和活动策划

经验;

4. 较强的沟通能力,快速的学习能力,创新思维。

5. 独立解决问题,对细节的关注,灵活应变,能适应快速变化。

 

优先考虑:

 

1. 市场营销、工商管理或相关专业本科以上学历

2. 卓越的价值观,包括工作热情、与他人合作的能力、追求卓越的精神,负有责任感

和追求自我实现的精神

3. 具备基本的市场营销、文案撰写和设计技能者优先。

 

Core Requirements

 Development of brand awareness and online reputation

 According to the brand promotion plan, develop strategic marketing plan

 Have strong ability to develop new media channels, be familiar with the

advantages of various social media, enhance the activity of fans, analyze target

consumer groups, and achieve effective interaction

 Assist the Market Manager to formulate the corresponding operation plan

according to the objectives, ensure that the business objectives are fulfilled on

time.

 Monitor and analyze data from different channels (JD\RED\KAOLA, etc) and

adjust operation strategy in time.

 Communicate with the person in charge of the channel, give suggestions

according to the results of the data

 Broaden the channel of project operation and find new opportunities for business

growth.

 Control the whole network retail price

 Logistics management

 Arrange reasonable forecast

 At least 2 years E-commerce sales experience

 Understand and familiar with various e-commerce and new media platforms with

content operation and activity planning experience

 Strong communication skills, quick learning ability and innovative thinking

 Bachelor degree in Marketing, Business Administration or other related major

Interested in this role?

Apply now