ROLE RECRUIT

Digital Performance Director

ROLE RECRUIT

Creative and IT

Job listing link
Applications Close - End of Day: 31-05-2017

Salary:

Country:
New Zealand

Work type:
Permanent

Company background:

Our client is the world's leading digital performance marketing agency, with a proven track record of delivering measureable business results by creating customised digital marketing programs.  Their global footprint places them as the number 1 top spender with Google and is the basis of their strategic, global partnership with the search engine.

Locally, in NZ they are a team of passionate specialists working across digital performance marketing products including: paid search, natural search, performance display, content creation, conversion optimisation, affiliates, lead generation, social media management, data and insights.  Together they share one vision: to "become the world's most influential digital performance agency and a critical partner for growing businesses"

 

Position Overview:

The is a new role within the business as a result of a new corporate client and will be a mixed role between the technical and the leadership aspect. The split is circa 75% tech/data/attribution and 25% strategic account management, leadership and high level interaction.

 

The key attributes of the ideal candidate are are:

  • Comprehensive understanding of the digital, data, and programmatic media marketplace staying up to date with new innovations and technologies
  • Owning the digital performance strategy for your portfolio of clients focused on ROAS
  • Working closely with the programmatic team to leverage first, second and third party data as well as helping construct programmatic relationships with publishers that enhances client performance
  • Working closely with data teams across DMP, attribution modelling, and ad tech (in particular GA360, DCM, DBM and Atlas)

 

The following are absolute must haves:

  • Experience with the programmatic ecosystem 
  • Experience across Data Management Platforms, Ad Tech, Attribution models and Econometrics        
  • Experience across search, social, CRO, and affiliates

 

Organisational Structure:

The Digital Performance Director heads up the digital team created to service a client or group of clients. They work closely with the GM of Digital Media, Head of Paid Media, and the Head of Digital to drive client's business forward in the digital space.  This is a role that encompasses deep technical specialism across data and digital performance, thought leadership, both internally and externally as well as strong client and team management.

 

Organisational Values:

The vision of the group is innovating the way brands are built.

Their values define what is important to them and how they do business. They are a shared set of beliefs, which drive behaviour and bind them together beyond their individual brands and the right candidate will embody them all:

  • Agile 
  • Pioneering 
  • Ambitious 
  • Responsible 
  • Collaborative

 

Major Goals of the Role (SMART):

 

1. PROGRAMMATIC/ADTECH//DATA/ATTRIBUTION

  • Comprehensive understanding of the New Zealand digital, data, and programmatic media marketplace staying up to date with new innovations and technologies
  • Owning the digital performance strategy for your portfolio of clients focused on ROAS
  • Working closely with the programmatic team to leverage first, second and third party data as well as helping construct programmatic relationships with publishers that enhances client performance
  • Working closely with data teams across DMP, attribution modelling, ad tech 
  • Thorough understanding of the industries in client portfolio, in-particular the business challenges faced in the market

 

2. CLIENT COMMUNICATION

  • To ensure quality control of engagement with the client and digital agency partners including deadlines being met, overall accuracy and format of work being presented as well as the performance of campaigns at a macro level
  • To ensure that the online contribution to the overall client engagement is aligned with what is being driven by strategy and the core team
  • Oversee planning documents written by the Business Manager level and add where required to ensure the highest quality output (ideas, negotiations, ROI)

 

3. MANAGEMENT/DELIVERY ACROSS MIXED MEDIA

  • Quality control of the search service being delivered 
  • To have healthy relationships with digital media owner GSM's 
  • Take on responsibility for the financial goals set for team and work closely with GM to ensure these are met
  • To effectively manage team to ensure progression through the agency, areas of management include recruitment, performance reviews and training
  • As required to assist on any New Business requests that are handed down

 

Required qualifications and or technology stack:

Required is a depth of experience and exposure to large corporate level Programmatic Digital Data/Attribution and digital performance and econometrics, Search, CRO and CRM solutions.

  • Digital Data/Programmatic expertise 
  • Experience with the programmatic ecosystem 
  • Digital Performance Strategy 
  • Experience across Data Management Platforms, Ad Tech, Attribution models and Econometrics 
  • Experience across search, social, CRO, and affiliates

 

To Apply

Please attach your CV and cover letter detailing how your experience matches our client's requirements or send your CV directly to Lynn Crean @ hellorolerecruit@gmail.com

 

Interested in this role?

Apply now