Project17: Brand Strategy by Design with Andy Cunningham

Project17: Brand Strategy by Design with Andy Cunningham

Brand strategy - or positioning - is setting you and your company up for success. A company must first know itself (establish its position) before it can express its identity (execute its branding). Too many businesses leaders fail to ask the most basic questions about their company – Who are we? And why do we matter? – before they leap into branding.

Find out why Brand Strategy matters and how to do it with Andy Cunningham - the Brand Strategy expert who has helped the who’s who of Silicon Valley tech launch innovations over three decades, including the launch of the Mac, NeXT, and Pixar alongside Steve Jobs.

Brand Strategy By Design

Monday 11 September
5:30 - 7:30pm

 

Brand Strategy Masterclass

Wednesday 13th September
9am - 12noon

Join us for drinks, nibbles and networking, followed by Andy's keynote and Q&A hosted by the awesome James Hurman, of Previously Unavailable.

Understanding who you are as a company, your “corporate DNA”, will give you the best foundation to influence opinion, change behaviour, and ultimately, make your business successful

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This masterclass will be an expanded and more detailed introduction to Brand Strategy followed by an interactive exercise with the group. 
 
Andy will focus on additional exemplary cases of brand strategy achieving optimal positioning.

Limited to 30 places 

 
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Attend

Time & Date

Monday, 11 September 2017, 05:30 PM - Monday, 11 September 2017, 07:30 PM

Location

2 Governor Fitzroy Place, Auckland

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Cost

$39 - $149