New Zealand Chamber of Commerce, in partnership with AustCham, presents a four-part series covering key issues for members who are, or plan to start-up a business in Singapore.
Members can learn and engage with experienced industry experts in an intimate and informal setting with opportunity for Q&A at each session.
In this session, we will discuss your branding, marketing and PR strategy.
There are a multitude of activities for start-ups and SMEs to think about when it comes to promoting your business. These include PR, branding, social media, content, video and marketing. Choosing the right channel can be very overwhelming for a small team with a limited budget. This talk will focus mainly on PR but will help to explain all possible activities to determine which publicity channel suits you.
- What are the main key messages for your business and how are you publicising them?
- Developing efficient PR, content and social strategies for long term results
- Know your goals and targets, and measure them consistently
Joseph Barratt, Managing Director, Mutant Communications Joseph Barratt founded Mutant Communications, a fast-growing public relations and content marketing agency, in Singapore in 2012. An award-winning journalist from New Zealand, Joseph decided to launch Mutant after identifying a demand for highly personalised, results-driven content and communications services in Singapore and the wider Southeast Asian region.
Joseph used to work as a political and general news reporter for the Herald on Sunday in New Zealand. He had also worked in Public Affairs
at the Australian high Commission in Singapore.
Lara Kanga, Account Director, Mutant Communications
Lara has been working with SMEs across arts, fashion, luxury, tech, music and B2B for over a decade and currently manages both the tech and lifestyle teams at Mutant. She specialises in Media Training to help companies and individuals feel comfortable in front of the camera and delivering their key messages to a wider audience.
Lara started her career as a TV producer and presenter and subsequently joined the world of public relations.
Price includes light refreshment.
No-shows will be billed.
Registration will be considered confirmed at time of booking.
Payment must be received prior to the event and can be made by cheque or online credit card facility on our website.
No cash will be accepted on the day of event.
No refunds or cancellation after 5.00pm, Monday 9 May 2016.