We are honoured to welcome Tyler Brûlé from the Monocle Magazine to speak to our members and guests. Tyler will be speaking about branding Japan ahead of the country's hosting of the 2020 Olympic Games.
About the Speaker:
Editor in chief, Monocle
Founder and chairman, Winkreative
Born in Canada and based in the UK, Tyler Brûlé began his career as a reporter for the BBC, before turning to print journalism where he wrote for The Guardian, Stern, The Sunday Times and Vanity Fair.
In 1996 Brûlé launched Wallpaper*, a title that became a publishing success, going on to sell in over 50 countries. The magazine won numerous awards for its design, international relevance and use of
typography, and in 2001 Brûlé became the youngest ever recipient of the British Society of Magazine Editors Lifetime Achievement Award.
In May 2002 Brûlé sold his stake in Wallpaper* to focus on developing Winkreative, the full-service branding and design agency he set up in 1998.The agency is a wholly owned subsidiary of the Swiss parent company Winkorp AG, which Brûlé founded in 2002. The award-winning business is distinguished by its international focus, editorial authority and global reach.
In February 2007, Brûlé launched Monocle, the second ground-breaking publication of his career. It is an international briefing on current affairs, business, culture and design. Published 10 times a year, Monocle is a global media brand that combines print, web, retail and broadcast components.
Distributed in over 65 markets, Monocle’s reach includes a network of over thirty correspondents, seven bureaux and an expanding mix of video and audio programming – as well as two seasonal newspapers per year. At the same time, Monocle has created a unique retail model with freestanding shops in London, Hong Kong, Tokyo, New York and Toronto – along with an e-commerce site on monocle.com.
Monocle launched its first café in Tokyo in October 2011, a Hotel Lobby Shop in the Hyatt Regency London in October 2012 and a café in London in April 2013.
In October 2011 Monocle launched a new audio service, Monocle 24. Broadcasting from the Monocle studios in London 24 hours a day, seven days a week, Monocle 24 brings listeners a mix of fresh
conversation, the best of culture, business and design - and is hosted by Brule and the Monocle editorial team.
In 2011, Brule was awarded Ad Age’s ‘Editor of the Year’ trophy, and unprecedented award for an international editor. In 2012 Monocle was named ‘Best brand for living the good life’ in Ad Week’s annual ‘Hot List’.
Brûlé is also a regular columnist for the Financial Times.
Booking deadline 12 Sep. No shows and cancellations after the booking deadline will be invoiced.