The GO Bike Expo runs in conjunction with the 'Bupa Around the Bay' race event, held by Bicycle Network Victoria.
The expo runs for three days and is situated at the start and finish of the cycle races. The event brings together the expo, all-day entertainment, product demonstrations and interactive workshops creating a dynamic cycling precinct in the heart of Melbourne.
Tourism New Zealand (TNZ) is committed to ensuring ongoing growth from the Australian market. Marketing to the cycling segment has been identified as a strategy to help drive higher value Australian visitors to New Zealand. Our research has shown that those participating in special interest activities, including cycling, spend more and stay longer than average.
Exhibiting at this expo will be the second time that TNZ has targeted activity specifically at the cycling consumer segment in Australia. This show offers a cost effective platform for directly providing consumers with information on New Zealand tourism cycling products and services. Our aim is to increase top of mind awareness and popularity of New Zealand as a cycling holiday destination, as well as activate conversion by giving consumers the knowledge and confidence in New Zealand's cycling product.
Registration Closes: 20 June 2014