Better Exporting Workshop: E-Commerce & Social Media - Auckland
Improve your digital IQ:
Are you ready to handle the increasing high level of complexity facing business in the digital space?
The digital revolution is transforming the global marketplace. Understanding social media and using social channels effectively is one of the greatest challenges facing business for 2015.
Global digital snapshot 2015 vs China
Total population: 7.210b 1,367m
Active internet users: 3.010b 642m
Active social media accounts: 2.078b 627m
Unique mobile users: 3.649b 1,300m
Active mobile social accounts: 1.685b 506m
(Source: WeAreSocial digital statshot Jan 2015)
Marketers must re-examine how to:
Understand and engage customers
Evaluate and priortise the proliferation of channels and devices
Create a consistent customer experience
As consumers continue to embrace social and mobile channels in ever-increasing numbers, leading marketers must find new ways to integrate technologies and transform their marketing approaches in order to keep up.
Workshop: Improve your Digital IQ
Tim Parkman Tim Parkman
We are pleased to invite you to hear from the Director of Channels at New Zealand Trade & Enterprise, Tim Parkman.
He will share insights on:
The purpose of social media for business;
Global trends in the digital space;
Developing and integrating a global digital strategy into your business;
Social media for the domestic market vs offshore; and
Examples of how successful businesses are integrating offline/online marketing programmes.