3 May Dunedin 1 pm to 5 pm
Otago University Rowing Club, Dunedin
The place to begin your website marketing. The Sequoia Curriculum is suitable for website administrators, marketing staff and newcomers to online and digital communications.
Start: Registration -There are 4 major ways to use ad space on your site. Each is strikingly different and provides different benefits to the business owner. We’re going to chat about all 4 of them and how your audience will use them.
Module 0: Understanding Business Risk - If my computer's charger breaks, if a plugin I use stops, if I have too much traffic from Google. . . I have risks. How do we calculate and manage risks.
Module 1: How to be Awesome - Do you understand your audience's ladder of value? Do you know when they are ready for you and where they were just before they got to you?
Module 2: Keep the Ball Rolling - Movie Theaters, gym calendars and TV advertisements keep the audience coming back for more. How do we do that in our business?
Module 3: Howard Stern Did it the Right Way - Every word you utter, every description you write is a filter for your audience. You want every word to either filter in or filter out the person on the other end. We must build the ultimate audience.
Module 4: Clusters Marketing - Your audience exists. Even if they don't know you, they are searching for your knowledge, your products, your services. Let's learn to stand in front of this traffic.
Module 5: Social Media Leads - There is a way with every social media property to move the traffic from there to you. Let's discuss how to do that with YouTube and others.
Module 6: Packaging Knowledge - Selling your knowledge requires an understanding of pricing, format and most importantly what comes next.