10 May Auckland 9:00 am-5:00 pm
Have you strategised the year plan for your business? Your niche topics, your challenges, your product launches? Have you coordinated your social media marketing around these ideas?
Once you know the techniques from Sequoia and Circles, put it into practice in a strategic year plan. Suitable for marketing specialists, in-house marketing managers and marketing directors, public relations agencies, digital marketing agencies, full service agencies.
Start: Niche Universe - We start by creating the universe in which you operate. Locally, within your warm market and across the globe. Your audience is their audience. We need to know what our audience is learning, who is in the space and what the niche is focused on. Our goal is mine information, find partners and learn new ways to do things.
Module 1: Pursue & Schedule - Our goal here is to get in front of new audiences. We want to locate all the places our message would be welcome and to put them into our clusters marketing calendar.
Module 2: Idea Factory - In this module we're going to gather all the notes we've made over the years. . . post-in notes, scribbles, emails and all the other places you've tucked your ideas. We want to connect these ideas through keyword research, trend analysis to our blog categories and calendar. We're then going to build in our launch sequence and our pre-selling sequences into our calendar.
Module 3: Marketing Matrix - We're going to put together a 6 x 6 marketing matrix of people in our niche universe. We're going to create a cross-marketing schedule and joint venture schedule to help each other's audiences grow.
Module 4: Repurposing to Products - We need to figure out what products our audiences need and want. We're going to use reliable internet sources to create a library of future products. And then we're going to create an outline to build these products inserting them into our marketing and editorial calendars. Let's not do more work, let's republish strategically.
Module 5: Keyword Tracker - Most people use the wrong sources to grab keyword research. We need to use a source that not only gives us the number of searches per month, but also the number of competitors. Without both we'll end up going after keywords that don't matter or keywords we can't win. We're going to capture this list, contrast it with search timing and add the schedule to our calendar.
Module 6: 80/20 Post Tracker - No matter what business we're in, 80% of our revenue is going to come from 20% of our efforts. We want to identify the 20 percent . . .time, web pages, products and put together sales funnels to drive traffic to these higher revenue pages.
Module 7: Offer Schedule - What offers are we going to make throughout the year? Affiliate, our own products, services, matrix . . we want to plot our offers against demand and our marketing calendar. We want to chart 6 additional things per project.
Module 8: The Calendar - The primary purpose of the calendar is to coordinate all our efforts over the year, making sure there is lead time, pre-selling and pre-launch for all things as well as follow-up, and upsells. We want to coordinate this with our editorial content, keywords, audience, hashtags and offers.
In the end we'll have a well coordinated editorial, sales and marketing calendar spanning the entire year that is fully rooted in standing in front of new traffic every month.