4 May Dunedin 1 pm to 5 pm
Otago University Rowing Club, Dunedin
Audience engagement is the only way to keep visitors coming back to your website. What to do, how to do it and when to do it. Circles is suitable for marketing communication managers, public relations, agency marketers and anyone who has done the Sequoia curriculum.
Start: Registration - There are 4 major ways to use ad space on your site. Each is strikingly different and provides different benefits to the business owner. We’re going to chat about all 4 of them and how your audience will use them.
Module 1: Dissecting what your audience has in common with you - Between every person or company and its audience is a venn diagram of overlapping interests. How can we determine what beliefs to lead with. When your audience believes what you do, they will follow you forever.
Module 2: Guardian Leadership No other way to lead - Our entire day is built upon the concept of serving an audience by putting them first. Think of the people you trust in life, whose opinions you respect. We’ll show you how to be that for your community online
Module 3: What does your audience want - No matter how small their words or phrases, all that we need to know about them is in their words and actions. Let’s learn how to find the products, blog posts and ideas they want and need.
Module 4: No more generic talk about the Power of Story - We’re not going to talk about injecting your own personal history into your marketing. You get that talk everywhere. But let’s break down the elements of a story that keep you watching TV shows, movies, reading books and clicking links. That should not be ignored.
Module 5: The Laws of Persuasion are uncommonly normal - We all make decisions, take actions, open emails, click links for a reason. And these reasons are codified. If we know what helps someone take an action, we can use that to make them better, smarter, stronger, happier.
Module 6: Social Media Engagement Strategy - Likes, pins, shares, and tweets don’t happen by accident. We’ll show you “live” the strategies that create shares. The strategies that create comments. The strategies that create clicks. If Facebook has ever bothered you, you’ll see exactly how amazing engagement happens.
Module 7: Every Pixel Should Serve Your Audience - Custom sidebars and understanding your income can lead to an unbelievable on-page monetization and engagement strategy. DON’T OPTIMIZE your ads until you hear this talk. This alone will make you more than the price of admission.