Designworks is the preeminent strategic design and brand experience practice in the Asia Pacific region. Over the past 36 years we’ve dedicated ourselves to growing a multi-disciplinary business highly skilled at creating and curating brands that work brilliantly in an omni-channel age, at home and on the world stage. With a team of over 180 in seven locations across the region we offer an unparalleled breadth and depth of capability spanning both physical and digital landscapes, enabling us to choreograph a brand experience seamlessly across and between all touch-points. We employ a genuinely user centric and channel agnostic approach to building brand experiences, employing Design as a strategic business tool to help drive brand creation, product and service innovation and ultimately organizational transformation. Our approach is characterised by a unique blend of strategic logic and creative magic - An approach that brings together the Science of Data with the Art of Design to ensure a validated hypophysis and measurable outcomes. We are widely recognised for award-winning work informed by powerful consumer and market insight and driven by user-centred design thinking. Understanding the customer journey and stepping outside category conventions to deliver unique ideas, inspiring stories and joyful experiences has always been the hallmark of our best work. Ultimately, we’re a group of passionate people who believe deeply in design that works and who are motivated by a simple, shared purpose: To design the most loved and successful brands from our part of the world around the world.


Level 5, Hope Gibbons Building,
7 - 11 Dixon Street,
PO Box 6335, Marion St,
Wellington 6011, New Zealand

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