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NZ Longdown Lamb hits UK shelves

14 February 13

The latest mouth watering product to hit the UK shelves is New Zealand Longdown Lamb!

ANZCO Foods launched the product into selected Waitrose stores last week with a range of six products including cutlets, lamb joints, rib and stuffed rolled roasts, burgers and kebabs.

The distinctive gunmetal silver packaging with the New Zealand koru (fern) is eye catching and connects the consumer to the product. But the content is what everyone is talking about.

ANZCO has selected a group of the best NZ farmers who share their passion for growing the best lambs to the highest quality, welfare and environmental standards. The exclusive Longdown breed has been developed with the consumer in mind and delivers premium quality lambs that are pasture fed in pristine conditions.

The skilful processing means Longdown is chilled and aged on the water as it is shipped to the UK; providing a consistent succulence, tenderness and superior flavour.

ANZCO’s partnership with Waitrose means that UK consumers can experience in season lamb all year round and the recipes on the packaging provide even the amateur cook the ability to experience, impress and excite their taste buds.

Waitrose Lamb Buyer; Peter Heywood says Waitrose is very excited about offering the Longdown brand to consumers. “ANZCO and Waitrose have been working together to develop a new breed of lambs that delivers a great eating experience and also performs well for farmers’. Heywood adds the Longdown range is what the lamb category has been looking for and will encourage new consumers to the try lamb and re-engage existing consumers who are looking for something a little different’.

ANZCO’s Chief Operating Officer; Graham Parker noted that a key priority with Longdown was to provide a high quality product that connected UK consumers with New Zealand yet ensured it was delivered in a natural and sustainable manner with as little impact on the planet as possible.

In the photo: Heath Milne (ANZCO Foods), Andy Speechley (Dalehead Foods), Robyn Clark (ANZCO Foods) and Peter Heywood (Waitrose)