Collectively, our New Thinking can help a bright young New Zealand company build a long-term community of support in North America.

Icebreaker partners Kea North America to help grow Global New Zealand businesses.

The Challenge

In the brand-rich US nursery sector, NZ-based Wishbone Design Studio is the new kid in the schoolyard.   With good looks, a quirky wit and cute foreign accent, Wishbone has everything going for it.   www.wishbonedesign.com

Wishbone is also an intelligent brand.  Built on a solid foundation of great design, anti-consumption ethics and strong people values, Wishbone delivers designs that are a joy to own and hand down to the next generation.  

Wishbone’s achievements are impressive:  In three years, Wishbone has grown out of its workshop in a NYC apartment and into a global export business, manufacturing in China and supplying 32 countries from 5 warehouse locations globally. 

Here's the thing. Wishbone has a high-value market offering. Wishbone's target is the values-led consumer. We need your local knowledge to help Wishbone unearth a grassroots following in your area.  Send in your best ideas of local buyers, institutions, movements, or opportunities across the US - niche market groups, whose values align with Wishbone.  Email us now! Think NEW.

One brilliant prize for the most innovative & successful contribution to this challenge - A Koru Limited Edition Wishbone Bike. 

Wishbone Bike
Wishbone Design Studio’s flagship product is the award-winning 3in1 Wishbone Bike. 

Listed in TIME Magazine’s Design 100, Wishbone Bike is a unique ride-on concept for toddlers and pre-schoolers aged 1 to 5.  It utterly reorganizes when and how a kid learns to ride.  

Starting with three wheels, it teaches babies to walk and then coast with its lightweight, super-stable design.  At age 2 or 3, it converts to a two-wheel, pedal-less bike and toddlers learn to balance with ease.  For ages 4 and 5, the ‘Wishbone’ frame is flipped, making Wishbone Bike one of the largest balance bikes on the market.      

Awards

Wishbone Bike’s awards list is growing:  In addition to TIME Magazine’s Design 100, it was voted Best Baby Toy in the Netherlands 2009, US JPMA Innovation Award 2009, Dr Toy’s Best Green Toy 2011.