Venture Taranaki has kicked off a campaign to draw expat Kiwis, Kiwis living in NZ and immigrant talent to set up shop in Taradise.

Fronted by comedian Ben Hurley, the campaign says that a positive and thriving economy is right around the corner for Taranaki, and all that’s missing is you.

Taranaki’s economy is growing so strongly the region is getting proactive – and creative – in a bid to lure hundreds of skilled workers to the region.

Watch the video here, and find out more about the campaign here.