Kea launched its Pass It On campaign at a media conference in Auckland today.

From now until Rugby World Cup 2011, Pass It On gives you the opportunity to win some great Kiwi prizes, while promoting the best of New Zealand to the rest of the world. Nearly NZ$300,000 of prizes are up for grabs, including "money can’t buy" travel experiences to New Zealand.

Pass It On will promote the best of New Zealand as global interest in the country peaks over the next 18 months. With over 25,000 members in 180+ countries, the Kea network has a crucial role to play in this campaign.  

A full media release is available here. You can also see an early promotional video for the campaign here.

Most importantly, visit www.passiton.co.nz to start sharing the best of New Zealand with the rest of the world.