How to sell consumer goods in China's e-commerce market
How to Sell Consumer Goods in China’s E-Commerce Market
E-commerce has emerged as one of the most important distribution channels in the world, providing inexpensive and reliable consumer choices to millions of people who prefer the convenience of online shopping. Nowhere is this truer than in China, where Taobao, with its B2C branch TMall, have established themselves as the largest e-commerce site in the world, setting the benchmark for quality and customer satisfaction. Additionally, e-commerce offers the producer immediate national distribution, as well as flexibility in product slate, pricing, and sales or promotional activity.
However, foreign companies in particular are not able to take advantage of the enormous e-commerce opportunity in China. The need for specialized fulfillment operations, CRM and warehouse support can be too large a burden for management and finances.
At this session, KEA Shanghai is pleased to present Frank Lavin of Export Now to share his experience on how foreign companies in China can now sell on the world's largest e-commerce platform and achieve national distribution in China with a minimal cost.
Who Should Attend?
• Those who want to sell consumer goods in China.
• Those who want to use e-commerce channels to achieve national branding outreach and positioning, whether new to China or well-established in the market
• Those from a marketing firm or consultancy whose clients are consumer goods companies
Date: Thursday 24 May
Time: 3.00 p.m.
Venue: New Zealand Central, 3rd floor, 190 Madang lu, corner of Xingye lu.
Cost: 70 RMB per person
RSVP: to firstname.lastname@example.org by Tuesday 22 May
Frank LavinFrank Lavin is the founder and chairman of Export Now, a company that helps firms sell directly on TMall. Frank was known as America's "Salesman-in-Chief" when he was responsible for export promotion activity as Undersecretary at the U.S. Department of Commerce. He has just co-authored a leading 'how-to' book on exporting, also called Export Now published by John Wiley & Sons. Lavin previously served as Chairman of the Steering Committee for the USA Pavilion at the 2010 Shanghai Expo. He is chairman of Public Affairs for Edelman Asia-Pacific